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How to Check Keyword Density

Paste your content into a keyword density checker to see how often each word and phrase appears. Aim for natural usage — roughly 0.5–2% for a main keyword — and never stuff.

Last updated: 2026-07-17

What keyword density is

Keyword density is the percentage of your content made up of a given word or phrase. It's a rough signal of what a page is about — but modern search engines understand topics and synonyms, so obsessing over an exact number is outdated.

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What's healthy

  • A main keyword appearing naturally 0.5–2% of the time is plenty.
  • Anything that reads as repetitive is keyword stuffing, which Google penalises and readers hate.
  • Use synonyms and related terms instead of repeating the exact phrase.

Write for readers first

If the content reads naturally and thoroughly covers the topic, density takes care of itself. Use the checker to catch accidental over-use, not to hit a magic ratio.

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Analysis happens in your browser; your content isn't uploaded.

Frequently asked questions

What is a good keyword density?

There's no exact target, but natural usage of around 0.5–2% for a main keyword is a safe guide. Prioritise readability over any specific number.

Can keyword density hurt my SEO?

Yes — cramming a keyword in repeatedly (keyword stuffing) can trigger penalties and drive readers away. Use synonyms and write naturally.

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